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In 2014 Flirtomatic was silently switched off as no additional venture capital could be acquired.Flirtomatic had not managed to generate a revenue stream that made the business model independent from venture capital.

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"When we described dating on the mobile and what it’d feel like, we talked about messaging, fun, humor, a light touch," Curtis said to We Love uk.

"Some bright spark piped up and said, ‘We’re describing flirting’ to which the rest of us thought, ‘Wow! How could we create an application that could make flirting as easy, fun and good as it possibly can be for mobile?

The company also developed such features as Flirtograms and Supersnogs.

The service started as a Fjord concept when Nokia enlisted the company to propose five ideas for mobile, one of which became Flirtomatic.

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